Author: Rich Sanger SEO
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How to Implement SEO: Navigating Challenges in Your Business
For any SEO optimizations to work, they need to be implemented. Unfortunately, in my experience, SEO implementation is often the biggest hurdle for businesses to overcome. Delays and challenges in implementing SEO plans can significantly limit your online growth and visibility. Considering that SEO can take 3 months and up to a year or more…
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Embed YouTube Videos without the Slowdown
You can embed YouTube videos and maintain your page speed performance with the Video Turbo Optimizer GPT. I’ll show you how and where to get your hands on it. Keep reading! The native YouTube embed option is notorious for slowing down page speed. But what if you could have your video on page and play…
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How to Optimize for SGE: Reverse Engineering for Visibility
Google Search Generative Experience, or SGE, is now widely available in Google Labs. Now is the perfect time to figure out how to optimize for SGE so that you’re there when people start searching. Note: Google’s Search Generative Experience (SGE) is now known as AI Overview. For a detailed explanation of how Google’s SGE works…
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Understanding How Long SEO Success Really Takes
One common misunderstanding I hear from clients is how long SEO (Search Engine Optimization) takes to show results. Many clients focus more on paid search because it’s more straightforward, and results are immediate. I like to compare paid search to a soda machine – insert a coin, and get immediate results. In contrast, SEO is…
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Free GEO GPT: Improve Content for Search and AI-Generated Answers
AI-generated search has added another layer to how content is discovered, selected, and used. A webpage may need to be crawled and indexed, retrieved for a relevant query, selected as a useful source, and then used within a generated answer. Even then, the source may or may not be cited, mentioned, or represented prominently. That…
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Google Search Generative Experience: The Next Big Change in Search
Google, commanding 90% of the current search market, is getting ready to disrupt search with the Google Search Generative Experience (SGE). Positioned to be “the biggest change in Search in the past decade,” as highlighted in a study by Authoritas, the SGE represents a shift in the dynamics of search and information retrieval, potentially redefining…
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Generative Engine Optimization: A Critical Look at the GEO Study
AI optimization is currently in its earliest stages, with limited empirical research available. However, a recent study titled GEO: Generative Engine Optimization is one of the first attempts to move the discussion beyond speculation and test how changes to website content may affect its visibility within AI-generated answers. The researchers found that adding quotations, statistics,…
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2023 SEO & AI: Key Insights and 2024 Predictions
Happy New Year! What an intense year 2023 was! There was so much turbulence. Google shook the SEO world with a multitude of updates we are still recovering from. At the same time, the introduction of ChatGPT and AI took us on another rollercoaster ride. First, I want to thank you for taking the time…
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SEO and GEO: How Search Visibility Works Across Retrieval and Synthesis
Large language models and AI-generated search experiences have changed how information is presented, but they have not removed the need for search optimization. What has changed is the path between publishing information and earning visibility. Traditional SEO has generally focused on helping content become discoverable, understandable, relevant, and competitive in search results. Generative search adds…
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Generative Engine Optimization: What the GEO Study Found
Ever since the introduction of AI tools such as ChatGPT and Bing Chat, SEOs and businesses have been wondering how to effectively attain visibility within them. As Google develops its Search Generative Experience and platforms such as Perplexity provide answers synthesized from multiple sources, the familiar list of search results is beginning to share space…
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