Strategic Guidance for Search, AI Discovery & Digital Visibility
I work with businesses, marketing teams, and organizations that need clarity in a rapidly changing search and AI landscape.
Whether you’re facing visibility challenges, entering new markets, or trying to understand how AI systems discover and recommend information, I provide the research, interpretation, and strategy you need to make confident decisions and drive meaningful results.
Who I Work With
I work with organizations facing questions that don’t have obvious answers.
That may mean understanding how AI systems are changing visibility, figuring out why competitors are being surfaced more often, evaluating a multi-location discovery strategy, or helping leadership make sense of where search is heading.
The common thread is complexity. I’m most useful when the problem requires research, interpretation, and strategic judgment rather than a standard checklist.
Typical clients include business leaders, marketing teams, agencies, multi-location organizations, and AI curious organizations.
Ways to Work With Me
AI Discovery & Visibility Strategy
Assess how your business is found and recommended by Google, AI Overviews, ChatGPT, Gemini, Perplexity, and AI-driven systems. Build a strategy to improve visibility and earn citait0ons.
Search& Discovery Research
Custom research and analysis on search behavior, competitors, markets, categories, entities, reputation, and the technologies shaping digital discovery.
Strategic Advisory
Ongoing advisory for marketing leaders and executive teams who need a trusted resource to interpret change, evaluate options, and make smarter decisions.
Speaking & Education
Keynotes, workshops, and executive briefings on search, AI, digital visibility, and the future of discovery.
When I’m a Good Fit
I’m best suited for organizations that value research, strategic thinking, and clear guidance over cookie-cutter solutions.
- You need answers to complex visibility questions
- You want to make data-informed decisions
- You value an independent, research-driven perspective
- You’re navigating change and uncertainty in search and AI
- You want a partner who thinks critically and challenges conventional thinking
When I’m Not the Right Fit
My work is strategic, not tactical execution. I’m not the right fit if you’re looking for commodity SEO tasks, one-off fixes, or quick rankings boosts.
I focus on the why, what, and where next.
Execution, Implementations & Ongoing Local Growth
Through Streetlight Local, my team and I help businesses execute what matters…local SEO, Google Business Profile management, reviews, websites, and ongoing visibility programs.
Let’s Discuss Your Project
Every organization’s challenges are different. Let’s talk about your goals and how I can help.