About Me
I’m Rich Sanger, an SEO consultant based in Boston. My career has spanned agency and in-house roles, including SEO, e-commerce, and digital marketing leadership positions, where I’ve built hands-on experience in technical SEO, keyword research, on-page strategy, content development, and how search works alongside other marketing channels.
I’m also a contributing writer for Search Engine Land, where I write about changes in Google Search, Google Maps, AI-driven search experiences, and what they mean for marketers and businesses trying to stay ahead.
Alongside my research and writing, I’m the founder of Streetlight Local, where I help local service businesses improve how they show up across search, Maps, websites, and reviews so they can earn more trust and more calls.
My approach combines practical experience, original research, and AI-informed workflows to help businesses and marketers better understand how search is changing and what to do about it.
Research on Google AI Overviews
Through both my articles and collaborative studies with Authoritas, I examine the role of Google AI Overviews in SEO. My research examines how AI-generated summaries impact search visibility, the interplay between search intent and link selection, and the influence of large language models like Google’s Gemini on content inclusion. My articles dive into the technical aspects and strategies for optimizing content for AI Overviews, while my studies with Authoritas provide insights into links, intent, and industries.
Media Recognition
I am a contributing writer for Search Engine Land, where I publish articles on SEO, Google Search, Google Maps, and AI-related changes in search. My research and writing have also been referenced, featured, and shared across publications and communities including Search Engine Roundtable, Ahrefs, and other respected SEO industry sources.
Industry professionals such as Aleyda Solis, Lily Ray, Glenn Gabe, Barry Schwartz, Chris Long, and Dr. Marie Haynes have shared or discussed my work, helping extend the reach of my research and ideas across the SEO community.
Visit the Google AI Overview Library
A comprehensive resource for articles, research, and tools to help you understand and improve your performance in Google’s new AI-driven search experience. Whether you’re an SEO professional, website owner, or content creator find valuable insights and strategies to stay competitive with Google AI Overviews.
Contact Me for SEO Consulting
Whether your business is well-established or just starting in the digital marketing space, I’m here to help you navigate the landscape of SEO and AI. Contact me today so we can discuss how I can help enhance your business’s online presence and achieve your digital marketing goals.
