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Articles on Search, AI & Digital Discovery
Insights, commentary, case studies, and analysis on how search and AI are changing the way people discover, evaluate, and choose businesses.
Practical perspectives for marketers, business leaders, founders, and anyone trying to make sense of what’s next.
Featured Articles
The Evolution of SEO in One Year: From Traffic Loss to Entity Understanding
Last week was a good week to be an SEO in Boston. As someone who lives in the area, it’s…
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Google’s Ask Maps and Immersive Navigation: What This Means for Local Business Visibility
Google has announced a major update to Google Maps, introducing Ask Maps and Immersive Navigation. On the surface, these features appear to improve how users explore places and…
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Google AI Overview Study: Link Selection Based on Related Queries
This study is the result of a joint effort between Rich Sanger and Authoritas. Understanding how Google…
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When Does Reputation Management Become Reputation Laundering? SEO, AI, & the Responsibility of Influence
I’ve been wrestling with a particular question for several years.…
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