SPEAKING
Speaking on Search, AI Discovery & the Future of Visibility
I speak with marketers, business leaders, agencies, and professional organizaitons about how search and AI are changing the way people discover, evaluate, and choose businesses.
My presentations combine research, technical analysis, business strategy, and practical examples to make complex changes in search easer to undersand and act on.
What I Speak About
Search is changing quickly, but most audiences do not need another presentation filled with acronyms or predictions.
I focus on explaining what is actually changing, why it matters, and what organizations should be thinking about next.
How Businesses Get Found, Recommended & Chosen in the AI Era
Search is moving beyond lists of links. AI systems increasingly interpret intent, synthesize information, compare alternatives, and recommend businesses directly.
Topics can include:
- AI-driven discovery
- Google Search & AI Overviews
- ChatGPT, Gemini, and Claude
- Reviews, reputation, & trust
- Entity understanding
- What organizations should prioritize now
Search is Becoming a Recommendation System
Traditional SEO has largely focused on rankings and traffic. But increasingly, search systems are deciding which businesses, sources, products, and answers deserve to be surfaced or recommended.
This talk looks at the signals that contribute to those decisions and what happens when search becomes less about ranking documents and more about selecting trusted options.
What AI Search Changes About SEO
AI has introduced plenty of new terminology, but many of the fundamentals of search remain important.
This presentation separates genuine changes from industry hype and examines what AI search means for technical SEO, content, entities, authority, citations, reputation, and measurement.
Local Discovery Beyond Google Rankings
Customers no longer discover local businesses through one search result alone.
They may move between Google Search, Maps, reviews, websites, social platforms, AI assistants, and third-party sources before making a decision.
This presentation explains how those environments connect and how businesses can think about visibility across the entire discovery journey.
Presentation Formats
Conference Talks
Webinars
Workshops
Panels
Podcasts
Executive Briefings
Presentations can be adapted for marketers, executives, business owners, agencies, professional associations, and industry groups. Topic and depth can be adjusted based on the audience.
What Audiences Can Expect
Research, Not Hype
I spend a significant amount of time studying search systems, patents, AI behavior, ranking technology, and real-world search results.
My goal is to distinguish meaningful changes from speculation.
Practical Interpretation
Technical details only matter if people can understand what they mean.
I translate complex search and AI developments into practical implications that marketers and business leaders can use.
A Broader View of Search
My background in psychology, business, SEO, and entrepreneurship shapes how I think about discovery.
Search ultimately connects technology with human behavior, trust, and decision-making.
Selected Speaking & Media Experience
I’ve participated in webinars, panels, podcasts, presentations, and industry discussions on SEO, AI search, local visibility, and digital marketing.
I also contribute to Search Engine Land, where my research and analysis reach a broader search-industry audience.
Need a Topic for Your Audience?
If your audience is trying to understand AI search, local discovery, changing search behavior, or what the next phase of SEO means for business, I can tailor a presentation around the questions most relevant to them.