Category: SEO Strategy
Articles on SEO strategy, ranking systems, technical SEO, content, search intent, analytics, implementation, search performance, and the broader evolution of organic search.
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5 Themes That Defined MozCon 2026
I made a last minute decision to travel to New York City for MozCon 2026. I’m glad I did! Full disclosure. 50% of the reason i went down was so I could hit my old pizza joint in my hometown in New Jersey. Nothing like a Federici’s pizza followed up with some ice cream from…
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The Evolution of SEO in One Year: From Traffic Loss to Entity Understanding
Last week was a good week to be an SEO in Boston. As someone who lives in the area, it’s not often that major search events come to your backyard. Between the SEOFOMO meetup hosted by Aleyda Solís and WhitePress and three days of SMX Advanced, the search industry effectively took over Boston for a…
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Google Core Update and Spam Update 2024: AI Content Do’s and Don’ts
Google Core Update 2024 is on its way and Google’s spam policy has been updated. The Google Core Update is designed to improve results in Google searches while the spam policy is specifically targeting scaled content abuse, expired domain abuse, and site reputation abuse. What caught my eye here was the scaled content abuse. This…
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SEO Essentials: Setting Up for Success as a New Business
Launching a new venture is exciting, whether a website or business. Your online presence can have a significant impact on your reach. Understanding and implementing the following search engine optimization (SEO) essentials from the start is necessary. You might not be able to fully do SEO at this time. That is okay. I want to…
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How to Implement SEO: Navigating Challenges in Your Business
For any SEO optimizations to work, they need to be implemented. Unfortunately, in my experience, SEO implementation is often the biggest hurdle for businesses to overcome. Delays and challenges in implementing SEO plans can significantly limit your online growth and visibility. Considering that SEO can take 3 months and up to a year or more…
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Embed YouTube Videos without the Slowdown
You can embed YouTube videos and maintain your page speed performance with the Video Turbo Optimizer GPT. I’ll show you how and where to get your hands on it. Keep reading! The native YouTube embed option is notorious for slowing down page speed. But what if you could have your video on page and play…
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Understanding How Long SEO Success Really Takes
One common misunderstanding I hear from clients is how long SEO (Search Engine Optimization) takes to show results. Many clients focus more on paid search because it’s more straightforward, and results are immediate. I like to compare paid search to a soda machine – insert a coin, and get immediate results. In contrast, SEO is…
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2023 SEO & AI: Key Insights and 2024 Predictions
Happy New Year! What an intense year 2023 was! There was so much turbulence. Google shook the SEO world with a multitude of updates we are still recovering from. At the same time, the introduction of ChatGPT and AI took us on another rollercoaster ride. First, I want to thank you for taking the time…
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Google SEO Insights: Strategies for Top Rankings
In the wake of the ongoing Google lawsuit, valuable insights into Google SEO and Google’s inner workings have become clearer. While some of this information has long been suspected, Search Engine Land (SEL) has provided a comprehensive and somewhat technical overview in their article, ‘How Google Search and ranking works,’ according to Google’s Pandu Nayak.…
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SEO Myths Busted: What Doesn’t Influence Your Rank
In my last article, Key SEO Ranking Factors: Confirmed for 2023, we discussed Google’s confirmed ranking factors. Now, we will discuss the SEO myths. Factors that don’t influence ranking. While these aren’t ranking factors, it does not mean that they aren’t important for SEO. For many of them, the effects are indirect. For example, schema…
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