Author: Rich Sanger SEO
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Streetlight Local: My New Mission to Help Small Businesses Get Found Everywhere
It’s been a while since my last post. If you’ve been following my work, especially my research on Google AI Overviews and AI’s role in search, you’ve probably noticed I’ve been a bit quiet. That’s not because I’ve run out of things to say. Quite the opposite. For the past few months, I’ve been hard…
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GEO? AIO? LLMO? No Thanks. I’ll Stick with Search Optimization.
The term “GEO”, short for Generative Engine Optimization, has been circulating more and more in SEO conversations. I’ve written about it before, including early takes on the original study by Aggarwal et al., which (I believe) introduced the term and offered some genuinely helpful insights about visibility in LLM-powered platforms like ChatGPT and Perplexity. At…
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Measuring the Impact of Google AI Overviews on SEO Performance
Measuring the impact of Google AI Overviews is no small feat. Google Search Console (GSC) includes performance data for URLs featured in AI Overviews, but it doesn’t allow you to isolate this data specifically. During a recent interview with Aleyda Solis, Google’s Danny Sullivan indicated that an AI Overview filter in GSC is unlikely to…
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How to Optimize for AI Overviews: Patent & Research Insights
Understanding how to optimize for AI Overviews can help you capture significantly more space on the search results page. This is becoming increasingly important as AI Overviews occupy a large amount of real estate, often pushing organic results much lower on the page—especially when users click Show more. Since their release in May, many have…
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Announcing the AI Overview Library: The Ultimate Resource on Googles AI Overviews
I’m excited to announce the launch of the AI Overview Library, the largest single collection of information dedicated to understanding Google’s AI Overviews. This comprehensive library is designed to help SEOs, website owners, and content creators like you understand what AI Overviews are, how they work, how to capture visibility in them, measuring performance, and…
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Google AI Overviews Across Industries: Insights, Trends, and Optimization Strategies
This study is the result of a joint effort between Rich Sanger and Authoritas. Google AI Overviews vary across different industries, affecting how information is presented to users and impacting content visibility within sectors like healthcare, finance, and retail. For website owners, content creators, and businesses, understanding how AI Overviews function in your specific industry…
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Google AI Overviews: The Role of Large Language Models and Google Gemini
Underlying Google’s AI Overviews is a powerful new technology known as Large Language Models (LLMs). These models, which include systems you’ve probably heard of like Google Gemini, Copilot, and ChatGPT, are designed to process and understand natural language. LLMs enable machines to comprehend and generate human-like text, a critical feature for powering AI-driven summaries in…
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AI Overviews: Google’s Danny Sullivan Provides an Inside Look
Google AI Overviews (AIOs) are changing how search results are presented, creating both opportunities and challenges for SEOs and content creators. Recently, Aleyda Solis sat down for an interview with Danny Sullivan, Google’s Search Liaison in which he provided insights into how AIOs have changed, the reasoning behind their development, and what we can expect…
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Search Intent and AI Overviews: Study Insights
This study is the result of a joint effort between Rich Sanger and Authoritas. Our latest study examines the relationship between search intent and AI Overviews, detailing the impact of different intents and what it means for search visibility. These insights help SEOs, content creators, and businesses shape content strategy, improve online visibility, and influence…
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Google Antitrust Investigation: Impact on SEOs and AI Overviews
Recent concerns from Congress, recommending the DOJ investigate AI Overviews in a potential Google antitrust investigation, have highlighted a critical issue for SEOs and content creators. A group of U.S. Senators, led by Senator Amy Klobuchar, has urged the Department of Justice and the Federal Trade Commission to investigate whether these AI features pose antitrust…
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