Author: Rich Sanger SEO

  • Google AI Overview Study: Link Selection Based on Related Queries

    This study is the result of a joint effort between Rich Sanger and Authoritas. Understanding how Google AI Overviews source links is necessary for establishing visibility for your content. This year, multiple studies have taken the first step in identifying how links in AI Overviews correlate with existing search results. After reviewing these studies and…

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    Google and Chain Links
  • WordCrafter: Setting New Standards in AI Content Creation

    WordCrafter AI assistant for SEO represents the next level in high-quality AI content creation. If you’re a content creator, you’ve probably used or at least experimented with large language models like ChatGPT, Claude, Meta AI, and others to generate content. These tools can be incredibly useful when used correctly. However, it’s easy to fall into…

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    WordCrafter AI copiot
  • Bing Generative Search: An In-Depth Analysis of Bing’s Response to Google AI Overviews

    Bing has officially entered the AI-enhanced search arena with Bing Generative Search, their response to Google’s AI Overviews. This feature is still in the preliminary stages, visible only for a select few queries as part of its initial rollout. Over the past few months, we have seen a mixed response to Google’s AI Overviews with…

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    Bing logo in a futuristic landscape
  • Google AI Giving Wrong Answers: Congress Demands Answers

    In a letter to Sundar Pichai, the CEO of Google, several U.S. Congress members, including Adam Schiff and Hank Johnson, have raised concerns about the new Google AI giving wrong answers.The AI Overview feature, designed to deliver quick AI-generated summaries on various topics, is facing scrutiny over its accuracy and the reliability of its sources.…

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    Google facing a congressional inquiry
  • Google AI Overviews: Do Ranking Studies Tell the Whole Story?

    A new AI Overview study just published by Advanced Web Ranking found 33.4% of the linked documents ranked in the top 10 organic search results for that query. A whopping 46.5% ranked outside the top 50. Other recent studies have shown variability in how often AI Overviews link to top-ranked documents. SE Ranking, for example,…

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    Many roads leading to Google representing a non-linear approach
  • How Does Google AI Overview Work? Insights From the Patent

    Google’s AI Overview has officially gone live and and I’m here to answer the question on everyone’s mind: How Does Google AI Overview Work? This feature, which evolved from Google Search Generative Experience (SGE) previously only available in Google Labs, has now been rolled out to all Google users across the United States. As of…

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    Google and The Wizard of Oz
  • ChatGPT Traffic: How Much is Your Website Getting?

    Are you curious if you are getting ChatGPT traffic? I’m going to help you find out if and just how much ChatGPT traffic you are getting. With the recent announcement that ChatGPT is making links more visible in ChatGPT responses, this could be a good opportunity to increase your site’s visibility. Let’s get to it.…

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    A robot looking at a computer screen with ChatGPT on it.
  • Will we still “Google It” in 2 years? Search in the AI Era

    The digital search landscape is changing right before our eyes. The way we seek out information is changing. We are increasingly less likely to go to Google. Now, with the introduction of AI, we have more options than ever to find what we are looking for. We can find answers much quicker without having to…

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    The future of AI
  • Google Core Update and Spam Update 2024: AI Content Do’s and Don’ts

    Google Core Update 2024 is on its way and Google’s spam policy has been updated. The Google Core Update is designed to improve results in Google searches while the spam policy is specifically targeting scaled content abuse, expired domain abuse, and site reputation abuse. What caught my eye here was the scaled content abuse. This…

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    AI brain with a Google logo
  • SEO Essentials: Setting Up for Success as a New Business

    Launching a new venture is exciting, whether a website or business. Your online presence can have a significant impact on your reach. Understanding and implementing the following search engine optimization (SEO) essentials from the start is necessary. You might not be able to fully do SEO at this time. That is okay. I want to…

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    Google Search Organic Growth Tree