Tag: SEO
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WordCrafter: Setting New Standards in AI Content Creation
WordCrafter AI assistant for SEO represents the next level in high-quality AI content creation. If you’re a content creator, you’ve probably used or at least experimented with large language models like ChatGPT, Claude, Meta AI, and others to generate content. These tools can be incredibly useful when used correctly. However, it’s easy to fall into…
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How Does Google AI Overview Work? Insights From the Patent
Google’s AI Overview has officially gone live and and I’m here to answer the question on everyone’s mind: How Does Google AI Overview Work? This feature, which evolved from Google Search Generative Experience (SGE) previously only available in Google Labs, has now been rolled out to all Google users across the United States. As of…
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Will we still “Google It” in 2 years? Search in the AI Era
The digital search landscape is changing right before our eyes. The way we seek out information is changing. We are increasingly less likely to go to Google. Now, with the introduction of AI, we have more options than ever to find what we are looking for. We can find answers much quicker without having to…
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Google Core Update and Spam Update 2024: AI Content Do’s and Don’ts
Google Core Update 2024 is on its way and Google’s spam policy has been updated. The Google Core Update is designed to improve results in Google searches while the spam policy is specifically targeting scaled content abuse, expired domain abuse, and site reputation abuse. What caught my eye here was the scaled content abuse. This…
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SEO Essentials: Setting Up for Success as a New Business
Launching a new venture is exciting, whether a website or business. Your online presence can have a significant impact on your reach. Understanding and implementing the following search engine optimization (SEO) essentials from the start is necessary. You might not be able to fully do SEO at this time. That is okay. I want to…
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How to Implement SEO: Navigating Challenges in Your Business
For any SEO optimizations to work, they need to be implemented. Unfortunately, in my experience, SEO implementation is often the biggest hurdle for businesses to overcome. Delays and challenges in implementing SEO plans can significantly limit your online growth and visibility. Considering that SEO can take 3 months and up to a year or more…
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Understanding How Long SEO Success Really Takes
One common misunderstanding I hear from clients is how long SEO (Search Engine Optimization) takes to show results. Many clients focus more on paid search because it’s more straightforward, and results are immediate. I like to compare paid search to a soda machine – insert a coin, and get immediate results. In contrast, SEO is…
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Free GEO GPT: Improve Content for Search and AI-Generated Answers
AI-generated search has added another layer to how content is discovered, selected, and used. A webpage may need to be crawled and indexed, retrieved for a relevant query, selected as a useful source, and then used within a generated answer. Even then, the source may or may not be cited, mentioned, or represented prominently. That…
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Google Search Generative Experience: The Next Big Change in Search
Google, commanding 90% of the current search market, is getting ready to disrupt search with the Google Search Generative Experience (SGE). Positioned to be “the biggest change in Search in the past decade,” as highlighted in a study by Authoritas, the SGE represents a shift in the dynamics of search and information retrieval, potentially redefining…
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Generative Engine Optimization: A Critical Look at the GEO Study
AI optimization is currently in its earliest stages, with limited empirical research available. However, a recent study titled GEO: Generative Engine Optimization is one of the first attempts to move the discussion beyond speculation and test how changes to website content may affect its visibility within AI-generated answers. The researchers found that adding quotations, statistics,…
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