Tag: Google
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The Evolution of SEO in One Year: From Traffic Loss to Entity Understanding
Last week was a good week to be an SEO in Boston. As someone who lives in the area, it’s not often that major search events come to your backyard. Between the SEOFOMO meetup hosted by Aleyda Solís and WhitePress and three days of SMX Advanced, the search industry effectively took over Boston for a…
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Google I/O 2026: Google Search Is Becoming Intelligent Search | What This Means for SEO, Search Console, and Website Traffic
At Google I/O 2026, Google made something very clear: Search is no longer just a search engine with AI features layered on top. Instead, it is becoming an AI-powered system designed to understand complex questions, maintain context, perform tasks on a user’s behalf, and even build custom tools directly within Search. Liz Reid, Google’s Head…
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Measuring the Impact of Google AI Overviews on SEO Performance
Measuring the impact of Google AI Overviews is no small feat. Google Search Console (GSC) includes performance data for URLs featured in AI Overviews, but it doesn’t allow you to isolate this data specifically. During a recent interview with Aleyda Solis, Google’s Danny Sullivan indicated that an AI Overview filter in GSC is unlikely to…
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Google AI Overviews Across Industries: Insights, Trends, and Optimization Strategies
This study is the result of a joint effort between Rich Sanger and Authoritas. Google AI Overviews vary across different industries, affecting how information is presented to users and impacting content visibility within sectors like healthcare, finance, and retail. For website owners, content creators, and businesses, understanding how AI Overviews function in your specific industry…
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Google AI Overviews: The Role of Large Language Models and Google Gemini
Underlying Google’s AI Overviews is a powerful new technology known as Large Language Models (LLMs). These models, which include systems you’ve probably heard of like Google Gemini, Copilot, and ChatGPT, are designed to process and understand natural language. LLMs enable machines to comprehend and generate human-like text, a critical feature for powering AI-driven summaries in…
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AI Overviews: Google’s Danny Sullivan Provides an Inside Look
Google AI Overviews (AIOs) are changing how search results are presented, creating both opportunities and challenges for SEOs and content creators. Recently, Aleyda Solis sat down for an interview with Danny Sullivan, Google’s Search Liaison in which he provided insights into how AIOs have changed, the reasoning behind their development, and what we can expect…
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Google AI Giving Wrong Answers: Congress Demands Answers
In a letter to Sundar Pichai, the CEO of Google, several U.S. Congress members, including Adam Schiff and Hank Johnson, have raised concerns about the new Google AI giving wrong answers.The AI Overview feature, designed to deliver quick AI-generated summaries on various topics, is facing scrutiny over its accuracy and the reliability of its sources.…
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How to Optimize for SGE: Reverse Engineering for Visibility
Google Search Generative Experience, or SGE, is now widely available in Google Labs. Now is the perfect time to figure out how to optimize for SGE so that you’re there when people start searching. Note: Google’s Search Generative Experience (SGE) is now known as AI Overview. For a detailed explanation of how Google’s SGE works…
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Google Search Generative Experience: The Next Big Change in Search
Google, commanding 90% of the current search market, is getting ready to disrupt search with the Google Search Generative Experience (SGE). Positioned to be “the biggest change in Search in the past decade,” as highlighted in a study by Authoritas, the SGE represents a shift in the dynamics of search and information retrieval, potentially redefining…
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