Tag: AI Overview
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The Evolution of SEO in One Year: From Traffic Loss to Entity Understanding
Last week was a good week to be an SEO in Boston. As someone who lives in the area, it’s not often that major search events come to your backyard. Between the SEOFOMO meetup hosted by Aleyda Solís and WhitePress and three days of SMX Advanced, the search industry effectively took over Boston for a…
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Google I/O 2026: Google Search Is Becoming Intelligent Search | What This Means for SEO, Search Console, and Website Traffic
At Google I/O 2026, Google made something very clear: Search is no longer just a search engine with AI features layered on top. Instead, it is becoming an AI-powered system designed to understand complex questions, maintain context, perform tasks on a user’s behalf, and even build custom tools directly within Search. Liz Reid, Google’s Head…
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Google’s New Guidance on AI Search: SEO, Query Fan-Out, and What Still Matters
For the past two years, the SEO industry has spent a great deal of time trying to determine what, if anything, fundamentally changed when Google introduced generative AI into Search. Do you need to create an llms.txt file? Should you break your content into tiny chunks? Is there a special way to write for AI…
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Measuring the Impact of Google AI Overviews on SEO Performance
Measuring the impact of Google AI Overviews is no small feat. Google Search Console (GSC) includes performance data for URLs featured in AI Overviews, but it doesn’t allow you to isolate this data specifically. During a recent interview with Aleyda Solis, Google’s Danny Sullivan indicated that an AI Overview filter in GSC is unlikely to…
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How to Optimize for AI Overviews: Patent & Research Insights
Understanding how to optimize for AI Overviews can help you capture significantly more space on the search results page. This is becoming increasingly important as AI Overviews occupy a large amount of real estate, often pushing organic results much lower on the page—especially when users click Show more. Since their release in May, many have…
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Announcing the AI Overview Library: The Ultimate Resource on Googles AI Overviews
I’m excited to announce the launch of the AI Overview Library, the largest single collection of information dedicated to understanding Google’s AI Overviews. This comprehensive library is designed to help SEOs, website owners, and content creators like you understand what AI Overviews are, how they work, how to capture visibility in them, measuring performance, and…
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Google AI Overviews Across Industries: Insights, Trends, and Optimization Strategies
This study is the result of a joint effort between Rich Sanger and Authoritas. Google AI Overviews vary across different industries, affecting how information is presented to users and impacting content visibility within sectors like healthcare, finance, and retail. For website owners, content creators, and businesses, understanding how AI Overviews function in your specific industry…
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Google AI Overviews: The Role of Large Language Models and Google Gemini
Underlying Google’s AI Overviews is a powerful new technology known as Large Language Models (LLMs). These models, which include systems you’ve probably heard of like Google Gemini, Copilot, and ChatGPT, are designed to process and understand natural language. LLMs enable machines to comprehend and generate human-like text, a critical feature for powering AI-driven summaries in…
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AI Overviews: Google’s Danny Sullivan Provides an Inside Look
Google AI Overviews (AIOs) are changing how search results are presented, creating both opportunities and challenges for SEOs and content creators. Recently, Aleyda Solis sat down for an interview with Danny Sullivan, Google’s Search Liaison in which he provided insights into how AIOs have changed, the reasoning behind their development, and what we can expect…
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Search Intent and AI Overviews: Study Insights
This study is the result of a joint effort between Rich Sanger and Authoritas. Our latest study examines the relationship between search intent and AI Overviews, detailing the impact of different intents and what it means for search visibility. These insights help SEOs, content creators, and businesses shape content strategy, improve online visibility, and influence…
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