The term “GEO”, short for Generative Engine Optimization, has been circulating more and more in SEO conversations. I’ve written about it before, including early takes on the original study by Aggarwal et al., which (I believe) introduced the term and offered some genuinely helpful insights about visibility in LLM-powered platforms like ChatGPT and Perplexity. At … Continue reading GEO? AIO? LLMO? No Thanks. I’ll Stick with Search Optimization.
ChatGPT Traffic: How Much is Your Website Getting?
Are you curious if you are getting ChatGPT traffic? I'm going to help you find out if and just how much ChatGPT traffic you are getting. With the recent announcement that ChatGPT is making links more visible in ChatGPT responses, this could be a good opportunity to increase your site's visibility. Let's get to it. … Continue reading ChatGPT Traffic: How Much is Your Website Getting?
Free GEO GPT & Checklist: Elevate Your AI Strategy
The integration of LLMs and AI into search results isn't going away. It's quickly becoming the new normal. With this impending shift on the horizon, how can you stay ahead of the curve? According to Aggarwal et al., in their study on Generative Engine Optimization, large language models have ushered in a new paradigm of … Continue reading Free GEO GPT & Checklist: Elevate Your AI Strategy
Generative Engine Optimization: A Critical Look
AI optimization is currently in its earliest stages, with limited empirical research available. However, a recent study titled "GEO: Generative Engine Optimization" has begun to shed some light on this area. The 2023 study by Aggarwal et al., published on arXiv.org, found that three specific content optimization strategies can lead to a significant 40% increase in … Continue reading Generative Engine Optimization: A Critical Look
The Future of Search: Blending SEO with Generative Engine Optimization
Language Learning Models (LLMs) like ChatGPT have been with us for over a year now, yet we’re still uncovering their full impact. We’ve had a peek at what Google might be planning with their Search Generative Experience (SGE), a feature expected to take up significant real estate on search results pages. This development understandably raises … Continue reading The Future of Search: Blending SEO with Generative Engine Optimization
Generative Engine Optimization: Maximizing Visibility in AI
Ever since the introduction of AI tools like ChatGPT and Bing Chat, SEOs and businesses have been wondering how to effectively attain visibility (impressions) on them. Luckily for us, A 2023 study by Aggarwal et al. titled "GEO: Generative Engine Optimization" reveals that using citations, quotations, and statistics can boost visibility by over 40% across … Continue reading Generative Engine Optimization: Maximizing Visibility in AI