Are you curious if you are getting ChatGPT traffic? I'm going to help you find out if and just how much ChatGPT traffic you are getting. With the recent announcement that ChatGPT is making links more visible in ChatGPT responses, this could be a good opportunity to increase your site's visibility. Let's get to it. … Continue reading ChatGPT Traffic: How Much is Your Website Getting?
Free GEO GPT: Improve Content for Search and AI-Generated Answers
AI-generated search has added another layer to how content is discovered, selected, and used. A webpage may need to be crawled and indexed, retrieved for a relevant query, selected as a useful source, and then used within a generated answer. Even then, the source may or may not be cited, mentioned, or represented prominently. That … Continue reading Free GEO GPT: Improve Content for Search and AI-Generated Answers
Generative Engine Optimization: A Critical Look at the GEO Study
AI optimization is currently in its earliest stages, with limited empirical research available. However, a recent study titled GEO: Generative Engine Optimization is one of the first attempts to move the discussion beyond speculation and test how changes to website content may affect its visibility within AI-generated answers. The researchers found that adding quotations, statistics, … Continue reading Generative Engine Optimization: A Critical Look at the GEO Study
SEO and GEO: How Search Visibility Works Across Retrieval and Synthesis
Large language models and AI-generated search experiences have changed how information is presented, but they have not removed the need for search optimization. What has changed is the path between publishing information and earning visibility. Traditional SEO has generally focused on helping content become discoverable, understandable, relevant, and competitive in search results. Generative search adds … Continue reading SEO and GEO: How Search Visibility Works Across Retrieval and Synthesis
Generative Engine Optimization: What the GEO Study Found
Ever since the introduction of AI tools such as ChatGPT and Bing Chat, SEOs and businesses have been wondering how to effectively attain visibility within them. As Google develops its Search Generative Experience and platforms such as Perplexity provide answers synthesized from multiple sources, the familiar list of search results is beginning to share space … Continue reading Generative Engine Optimization: What the GEO Study Found