It’s been a while since my last post. If you’ve been following my work, especially my research on Google AI Overviews and AI’s role in search, you’ve probably noticed I’ve been a bit quiet. That’s not because I’ve run out of things to say. Quite the opposite. For the past few months, I’ve been hard … Continue reading Streetlight Local: My New Mission to Help Small Businesses Get Found Everywhere
GEO? AIO? LLMO? No Thanks. I’ll Stick with Search Optimization.
The term “GEO”, short for Generative Engine Optimization, has been circulating more and more in SEO conversations. I’ve written about it before, including early takes on the original study by Aggarwal et al., which (I believe) introduced the term and offered some genuinely helpful insights about visibility in LLM-powered platforms like ChatGPT and Perplexity. At … Continue reading GEO? AIO? LLMO? No Thanks. I’ll Stick with Search Optimization.
Measuring the Impact of Google AI Overviews on SEO Performance
Measuring the impact of Google AI Overviews is no small feat. Google Search Console (GSC) includes performance data for URLs featured in AI Overviews, but it doesn’t allow you to isolate this data specifically. During a recent interview with Aleyda Solis, Google’s Danny Sullivan indicated that an AI Overview filter in GSC is unlikely to … Continue reading Measuring the Impact of Google AI Overviews on SEO Performance
Google AI Overview Study: Link Selection Based on Related Queries
This study is the result of a joint effort between Rich Sanger and Authoritas. Understanding how Google AI Overviews source links is necessary for establishing visibility for your content. This year, multiple studies have taken the first step in identifying how links in AI Overviews correlate with existing search results. After reviewing these studies and … Continue reading Google AI Overview Study: Link Selection Based on Related Queries
WordCrafter: Setting New Standards in AI Content Creation
WordCrafter AI assistant for SEO represents the next level in high-quality AI content creation. If you’re a content creator, you’ve probably used or at least experimented with large language models like ChatGPT, Claude, Meta AI, and others to generate content. These tools can be incredibly useful when used correctly. However, it’s easy to fall into … Continue reading WordCrafter: Setting New Standards in AI Content Creation
How Does Google AI Overview Work? Insights From the Patent
Google’s AI Overview has officially gone live and and I'm here to answer the question on everyone’s mind: How Does Google AI Overview Work? This feature, which evolved from Google Search Generative Experience (SGE) previously only available in Google Labs, has now been rolled out to all Google users across the United States. As of … Continue reading How Does Google AI Overview Work? Insights From the Patent
Will we still “Google It” in 2 years? Search in the AI Era
The digital search landscape is changing right before our eyes. The way we seek out information is changing. We are increasingly less likely to go to Google. Now, with the introduction of AI, we have more options than ever to find what we are looking for. We can find answers much quicker without having to … Continue reading Will we still “Google It” in 2 years? Search in the AI Era
Google Core Update and Spam Update 2024: AI Content Do’s and Don’ts
Google Core Update 2024 is on its way and Google's spam policy has been updated. The Google Core Update is designed to improve results in Google searches while the spam policy is specifically targeting scaled content abuse, expired domain abuse, and site reputation abuse. What caught my eye here was the scaled content abuse. This … Continue reading Google Core Update and Spam Update 2024: AI Content Do’s and Don’ts
SEO Essentials: Setting Up for Success as a New Business
Launching a new venture is exciting, whether a website or business. Your online presence can have a significant impact on your reach. Understanding and implementing the following search engine optimization (SEO) essentials from the start is necessary. You might not be able to fully do SEO at this time. That is okay. I want to … Continue reading SEO Essentials: Setting Up for Success as a New Business
How to Implement SEO: Navigating Challenges in Your Business
For any SEO optimizations to work, they need to be implemented. Unfortunately, in my experience, SEO implementation is often the biggest hurdle for businesses to overcome. Delays and challenges in implementing SEO plans can significantly limit your online growth and visibility. Considering that SEO can take 3 months and up to a year or more … Continue reading How to Implement SEO: Navigating Challenges in Your Business