Last week was a good week to be an SEO in Boston. As someone who lives in the area, it's not often that major search events come to your backyard. Between the SEOFOMO meetup hosted by Aleyda Solís and WhitePress and three days of SMX Advanced, the search industry effectively took over Boston for a … Continue reading The Evolution of SEO in One Year: From Traffic Loss to Entity Understanding
Will we still “Google It” in 2 years? Search in the AI Era
The digital search landscape is changing right before our eyes. The way we seek out information is changing. We are increasingly less likely to go to Google. Now, with the introduction of AI, we have more options than ever to find what we are looking for. We can find answers much quicker without having to … Continue reading Will we still “Google It” in 2 years? Search in the AI Era
Generative Engine Optimization: A Critical Look
AI optimization is currently in its earliest stages, with limited empirical research available. However, a recent study titled "GEO: Generative Engine Optimization" has begun to shed some light on this area. The 2023 study by Aggarwal et al., published on arXiv.org, found that three specific content optimization strategies can lead to a significant 40% increase in … Continue reading Generative Engine Optimization: A Critical Look
The Future of Search: Blending SEO with Generative Engine Optimization
Language Learning Models (LLMs) like ChatGPT have been with us for over a year now, yet we’re still uncovering their full impact. We’ve had a peek at what Google might be planning with their Search Generative Experience (SGE), a feature expected to take up significant real estate on search results pages. This development understandably raises … Continue reading The Future of Search: Blending SEO with Generative Engine Optimization