Picking the right keywords is important if you want to connect with audiences looking for your products or services online. You need to find the words they’re using in Google, Bing, Yahoo, or whatever search engine they are using so that your site ranks higher in search engine results pages (SERPs).

The downside? Keyword research can be a bit time-consuming. And that’s where ChatGPT comes in. In this post, we’ll get into how ChatGPT can help support your keyword research. For a deeper exploration of how AI, especially ChatGPT, is reshaping SEO, check out my comprehensive guide: AI in SEO: Essential Guide and ChatGPT, LLM Strategies.

What is Keyword Research?

Keyword research involves finding keywords that are both relevant to your business and your target audience. By figuring out what search terms your audience uses, you can create content that truly speaks to them. Plus, you will better optimize your website for search engines. Selecting the right keyword is crucial to ensure that your website ranks high in SERPS and reaches your target audience.

How Can ChatGPT Help Keyword Research?

ChatGPT is very helpful when it comes to generating lists of possible keywords and long-tail keywords. However, ChatGPT cannot provide metrics such as search volume or keyword competitiveness. You will have to head on over to SEMrush, Ahrefs, or another keyword tool for that information. Still, ChatGPT is a great place to start. It’s like having a brainstorming buddy around when you work alone or when your teammates aren’t around.

How to Use ChatGPT for Keyword Research

There are tons of ways to use ChatGPT for keyword research. Let’s start with your business type. Let’s say you’re a pediatric doctor in Boston, MA.

Here’s a prompt you can use: “I am a pediatric doctor in Boston, MA. Provide a list of keywords I should target.”

With this prompt, ChatGPT provided 20 keywords (not all are shown in the image.) If there are keywords not relevant to you, add a prompt telling ChatGPT to reproduce the list, omit those keywords, and add some new ones.

Now, let’s search for some related keywords you can use on your website, also known as Latent Semantic Indexing (LSI)keywords. These are words or phrases that are semantically connected to your main keywords.

From there, you’ll wanna look for long-tail keywords related to each primary keyword.

Lastly, let’s use this research to create content for your website. Not sure what should be a webpage or a blog post? Just ask ChatGPT!

If you’d like a more organized output, just ask ChatGPT to organize all this info in a neat table. You’ve got a content roadmap for your pediatric doctor website. Just copy and paste this into a Google Sheet or Excel.

This right here is the foundation of your content roadmap for your brand-new pediatric doctor website. just copy and paste this into a Google Sheet or Excel. The next step is finding out what keywords your competitors are using.

Limitations of ChatGPT for Keyword Data

So, ChatGPT is a great tool for generating keyword ideas. But, it’s not perfect! When it comes to stuff like keyword search volume, keyword difficulty, and other metrics, ChatGPT just can’t help you out. That’s because it doesn’t have a way to check out live data or play around with the fancy SEO tools that give you the latest keyword details.

You can get real-time keyword data by using tools like Google Ads Keyword Planner, SEMRush, Ahrefs, Ubersuggest, or Moz Keyword Explorer. These tools will provide the insights you need for search volume, keyword difficulty, and more. While ChatGPT is great for brainstorming, when it comes to actual metrics, you’ll have to look elsewhere.

Conclusion

ChatGPT is a fantastic tool for generating keyword ideas and helping you out in your keyword research. While it can’t provide live data or metrics, it’s perfect for brainstorming sessions and content planning. Just remember to use other tools for up-to-date keyword data and metrics. With ChatGPT and the right tools by your side, you’ll create engaging, relevant content that will help you connect with your target audience and achieve higher rankings in search engine results pages.