A streetlight shining on a cafe on a small town main street

Streetlight Local: My New Mission to Help Small Businesses Get Found Everywhere

It’s been a while since my last post. If you’ve been following my work, especially my research on Google AI Overviews and AI’s role in search, you’ve probably noticed I’ve been a bit quiet. That’s not because I’ve run out of things to say. Quite the opposite. For the past few months, I’ve been hard … Continue reading Streetlight Local: My New Mission to Help Small Businesses Get Found Everywhere

Google logo and a gavel

Google Antitrust Investigation: Impact on SEOs and AI Overviews

Recent concerns from Congress, recommending the DOJ investigate AI Overviews in a potential Google antitrust investigation, have highlighted a critical issue for SEOs and content creators. A group of U.S. Senators, led by Senator Amy Klobuchar, has urged the Department of Justice and the Federal Trade Commission to investigate whether these AI features pose antitrust … Continue reading Google Antitrust Investigation: Impact on SEOs and AI Overviews

The future of AI

Will we still “Google It” in 2 years? Search in the AI Era

The digital search landscape is changing right before our eyes. The way we seek out information is changing. We are increasingly less likely to go to Google. Now, with the introduction of AI, we have more options than ever to find what we are looking for. We can find answers much quicker without having to … Continue reading Will we still “Google It” in 2 years? Search in the AI Era

Two robots shaking hands, symbolizing the collaboration between SEO and AI

The Future of Search: Blending SEO with Generative Engine Optimization

Language Learning Models (LLMs) like ChatGPT have been with us for over a year now, yet we’re still uncovering their full impact. We’ve had a peek at what Google might be planning with their Search Generative Experience (SGE), a feature expected to take up significant real estate on search results pages. This development understandably raises … Continue reading The Future of Search: Blending SEO with Generative Engine Optimization

A representation of Google’s Ranking Insights and includes elements like a magnifying glass focusing on the Google logo, a light bulb for insights, and a laptop displaying SEO metrics, set against a backdrop of digital code.

Google SEO Insights: Strategies for Top Rankings

In the wake of the ongoing Google lawsuit, valuable insights into Google SEO and Google's inner workings have become clearer. While some of this information has long been suspected, Search Engine Land (SEL) has provided a comprehensive and somewhat technical overview in their article, 'How Google Search and ranking works,' according to Google’s Pandu Nayak. … Continue reading Google SEO Insights: Strategies for Top Rankings