I’m often asked what SEO tools I like to use. What is in my SEO toolbox? After years of trial and error, I’ve narrowed down the list of tools that I depend on for everything from technical SEO to content optimization to keyword research. These tools have helped me streamline my workflow, identify new opportunities, and improve the performance of my clients’ websites. I’m excited to share my “SEO Toolbox” with you, and I hope that these resources will be as useful for you as they have been for me. My SEO Toolbox is updated regularly as I’m always adding new tools that make SEO work even easier!
Table of Contents
Structured Data and Rich Snippets Tools
Technical SEO Tools
- Screaming Frog is a must-have for every SEO. This is a crawler that will find technical issues and a bunch of on-page SEO opportunities. It also identifies broken links, redirects, metadata, and much more.
- Google Search Console provides insights into your website’s performance in Google search results by monitoring search queries, landing pages, backlinks, crawl errors, and so on.
- BuiltWith Technology Lookup lets you find out what technologies your favorite websites are using. You can use it to snoop on your competitors’ sites and figure out where you can step up your game and make your site even better.
- CMS Detector can detect the CMS (Content Management System) of any website. This can be quite useful, especially if you are trying to identify the best platform to use for your website.
- GTmetrix is a website performance testing tool that analyzes your site’s speed and provides recommendations on how to improve it.
- Hosting Checker helps you find out who is hosting any website. This can be useful when you’re trying to determine the quality of a website’s hosting provider.
- Mobile-Friendly Test checks whether your website is mobile-friendly and provides recommendations on how to improve it.
- Open Graph can enhance the appearance of your website on social media channels such as Facebook and Twitter by generating meta tags designed for social media.
- PageSpeed Insights offers an in-depth analysis of your website’s performance and provides suggestions for optimization.
- Reverse IP Lookup can identify other websites that share the same server as your website, which may provide insights into potential link opportunities or competition.
- Schema Markup Testing Tool can validate and test your website’s structured data markup, ensuring that it is properly optimized and formatted for search engines.
- SSL Certificate Checker helps you check whether your website’s SSL certificate is valid and properly configured.
- WebPageTest helps identify areas where you can improve your website’s speed and performance.
- Robots Tester checks whether your website’s robots.txt file is properly configured and allows search engines to crawl your website.
Content Optimization Tools
- Copyscape Plagiarism Checker checks for duplicate content on your website and helps you identify potential plagiarism issues.
- Logical Content Flow helps you visualize your website’s content structure and identify areas where you can improve the flow and organization of your content.
- Moz Title Tag Preview Tool lets you see how your title tag might appear in search engine results pages (SERPs).
Structured Data and Rich Snippets Tools
- Schema Markup Generator (JSON-LD) | TechnicalSEO.com generates JSON-LD structured data markup for your website. It can help you optimize your website for rich snippets and improve your visibility in search results.
- Schema Markup Testing Tool helps you test and validate your website’s structured data markup. It can help you ensure that your website’s structured data is properly formatted and optimized for search engines.
- Structured Data Markup Helper: This is my favorite schema tool! It will help you add structured data markup to your website. It can help you improve your website’s visibility in search results and optimize it for search engines.
Keyword Research Tools
- AnswerThePublic is a fun little tool that generates questions and related searches based on your target keyword. It’s a quick way to identify long-tail keywords and content ideas.
- Google Ads-Keyword Planner is usually used to find keywords for Google Ads campaigns. I find it very useful for organic keyword research.
- Ahrefs is a comprehensive SEO platform that includes keyword research, site analysis, and backlink analysis.
- Google Trends tracks the popularity of keywords and topics over time. It can help you identify trends and seasonal fluctuations in search volume.
- Moz is a collection of SEO tools that provide keyword research, site analysis, and link-building tools to improve website performance.
- Semrush is a very popular SEO tool. You can use it for keyword research, site analysis, competitor research, and many other functionalities to optimize your website’s performance.
- SpyFu helps you monitor competitors’ keywords and ad campaigns..
- Keywords Everywhere is a browser extension that appears in your Google search results. It will show you search volume and CPC information to help inform your keyword strategy.
Analytics Tools
- Google Analytics is a must-have free web analytics platform. It reports on traffic, user behavior, engagement, time on site, and conversion rate. It shows how visitors are interacting with your website, which pages are performing well, or not, and how you can improve.
- Google Tag Manager allows you to control and deploy marketing and analytics tags on your website without requiring you to edit code.
- Looker Studio is a data visualization tool designed to produce reports and dashboards that are essential for analyzing website traffic and other significant metrics related to SEO.
Generative AI Tools
- AI Content Detector |uses AI to detect plagiarism and duplicate content on your website.
- Bard, Google’s newly released AI chatbot, uses AI to generate high-quality content briefs for your blog posts and articles.
- ChatGPT is an immensely popular language model chatbot that can answer questions and provide insights on various topics, including SEO!
- DALL·E 2 uses AI to generate images from natural language descriptions.
- Image Creator from Microsoft Bing uses AI to generate custom images for your website based on your input. This and DALL-E2 are quite addicting!
Browser Extensions
- Ahrefs SEO Toolbar provides SEO metrics and insights for any website you visit.
- AI Content Detector is the extension version that detects plagiarism and duplicate content on any web page.
- Bing Chat for All Browsers is an extension that allows you to use Bing Chat on any browser.
- Broken Link Checker checks for broken links on any web page you visit.
- Check My Links is another tool that checks for broken links.
- Detailed SEO Extension provides on-page SEO metrics and insights for any web page you visit, including title, meta description, headings, information about images, and more.
- Google Docs Offline allows you to edit Google Docs offline. Perfect for when you on the go and have no internet access.
- Grammarly: Grammar Checker and Writing Assistant checks your writing for grammar and spelling errors. It’s like a school teacher in your laptop!
- Keywords Everywhere – Keyword Tool displays keyword search volume and CPC data in your Google search results.
- Link Redirect Trace can help track down and fix redirect issues on your website.
- MozBar shares on-page SEO metrics and insights for any web page.
- Open SEO Stats is another tool that provides on-page SEO metrics and insights for any web page you are on.
- Redirect Path helps you track down and fix redirect issues on your website.
- SEO Analysis & Website Review by WooRank shares on-page SEO metrics and insights on a web page.
- SEO META in 1 CLICK is yet another tool that offers on-page SEO metrics and insights.
- SEO Pro Extension: A browser extension that provides on-page SEO metrics and insights for any web page you visit.
- SEOquake: A browser extension that provides on-page SEO metrics and insights for any web page you visit
- Tag Assistant Legacy (by Google) troubleshoots Google Analytics and Google Tag Manager implementations.
- View Rendered Source allows you to view the rendered source of any web page.
- Web Developer offers a bunch of tools for web development, including SEO analysis and page speed testing.
I hope you’ll find the tools in my SEO toolbox to make your SEO work easier. I will be updating this page pretty regularly with even more tools I come across. If you have any suggestions for me to add, definitely let me know. Thanks for checking out my SEO toolbox.
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