SEO CONSULTANT & AI RESEARCHER
RICH
SANGER
FEATURED RESOURCES
Research, articles, and tools to help you stay ahead
of AI search and the future of visibility.
Google AI Overview Library
In-depth studies, articles, and resources focused on Google AI Overviews and their impact on search.
Search Engine Land Articles
My latest articles covering AI search, SEO, and local search visidibility.
Research & Studies
Original research and analysis on Google AI Overviews, search behavior, and visibility trends.
LATEST ARTICLES & INSIGHTS
Practical insights on AI search, SEO strategy, and digital visibility.
Google AI Overview Study: Link Selection Based on Related Queries
The first study to examine query fan-out in Google AI Overviews, this research found that related queries play a major role in how Google selects sources and links.
Google’s New Guidance on AI Search: SEO, Query Fan-Out, & What Still Matters
Google finally provided its clearest guidance yet on AI Search, AI Overviews, and AI Mode. Here’s what it confirms about query fan-out, content strategy, and the SEO fundamentals that still matter.
Google’s Ask Maps & Immersive Navigation: What This Means for Local Business Visibility
What happens when Google Maps starts answering questions instead of just showing listings? This article looks at what Ask Maps could mean for local SEO.
RESEARCH & RECOGNITION
Original research and analysis on AI search, Google AI Overviews, and search visibility that’s recognized by the industry.
Original Research
In-depth studies and data-driven analysis on the topics shaping AI search and visibiliity
Local Search & Google Maps Visibility
Research and observations on Google Business Profile optimization, Maps visibility, local ranking factors, and how businesses are discovered in local search.
Google AI Overview Studies
Original data and insights on adoption, triggers, citations, and impact across industries.
Query Fan-Out Research
Exploring how queries expand, branch, and influence discover in AI search.
Recognized By
My research and insights have been featured and cited by leading SEO publications and industry experts
Cited & Featured By Industry Experts
Aleyda Solis • Lily Ray • Glenn Gabe • Marie Haynes • Kevin Indig • Barry Schwartz
ABOUT RICH
Rich Sanger is an SEO consultant and AI search researcher focused on helping businesses improve visibility across Google Search, Google Maps, AI search experiences, and emerging discovery platforms.
His work combines practical SEO strategy with original research into how people discover information online and how search technologies continue to evolve.
Rich regularly publishes research and analysis on Google AI Overviews, local search, search intent, and AI-powered discovery. His work has been featured by leading industry publications and cited by respected SEO professionals.
AREAS OF FOCUS
— WORK WITH ME —
LET’S IMPROVE YOUR VISIBILITY
I help businesses get found by the right customers across Google Search, Google Maps, and AI-powered search experiences.
AREAS OF FOCUS
LOCAL SEO
Improve local rankings and drive more qualified traffic from local search.
AI SEARCH VISIBILITY
Prepare for the future of search and improve visibility in AI-powered platforms.
SEO STRATEGY
Data-driven strategy customized to your goals, market, and audience.
STREETLIGHT LOCAL
I am the founder of Streetlight Local, a local consultancy helping businesses improve visibility, attract more customers, and grow in an AI-driven search landscape.
READY TO GROW YOUR VISIBILITY?
Let’s talk about how I can help your business get found by more of the right customers.